Overview:
Our mission was to create a press-worthy experience that generated national buzz around the launch of Good Omens on Amazon Prime Video. We created the Garden of Earthly Delights as a stand out in downtown Austin that aligned with the overall campaign story, got people talking about Good Omens, and would drive tune-in, landing Prime Video at the top of the “Best of SXSW” lists.
Our simple story:
An unlikely duo will team up to prevent the Apocalypse. Why? Because the end of the world is happening May 31, 2019—and this duo, frenemies since the beginning of time who became fond of their earthly lifestyles, aren’t actually looking forward it. But, the armies of good and evil are amassing, and the Antichrist is missing. SXSW was the beginning of the end.
Awards:
Best Marketing Campaign 2019 - BizBash Event Style Awards
Best Festival Activation 2020 - Event Marketer EX Awards Gold Winner
Creative Direction: Ariel Zuckerman | Environmental Design & Art Direction: Kelly Gayara | Graphic Design & Art Direction: Morgan Begy
GoodOmens brought the end of the world to #SXSW with the Garden of Earthly Delights With Armageddon just days away, the armies of Heaven and Hell are amassi...
The end is nigh. Based on the best-selling novel by renowned authors Terry Pratchett and Neil Gaiman, this series follows the story of Aziraphale, an angel, ...
