CVS BEAUTY MARK PRESS EVENT
In coordination with CVS’s movement to share only unaltered images in 2019, CSM and coordinating agency partners hosted 74 media members at the CVS store location on 1440 Broadway in Times Square. This multi-layered event featured celebrity panel discussions, gallery wall reveal, interactive photo moments, and outdoor activations. Katie Couric moderated a panel featuring television personality and celebrity chef Ayesha Curry, along with several CVS senior leadership members. The discussion centered around the acknowledgment and support of authentic and unaltered beauty.
CVS Times Square New York, New York – 2019
Creative Direction: Ariel Zuckerman | Art Direction: Gina Moyer | Graphic Design: Richie Guzman
We know that taking time to feel good on the outside enhances overall well-being. We also believe we have an opportunity, and a responsibility, to think abou...