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Overview: In 2019, Diet Coke activated around moments where Young Go-Getters are unabashedly living their lives and can discover Diet Coke on their own terms. We elevated those moments by creating experiences that bring expansion, expression and exploration to life fueled by an ice cold Diet Coke. Designing activations inspired by Anomaly creative and UTA partners that feature a range of programming tied to priority passion points that are always contextually relevant to our environment and time of day. To kick off 2019, we came to the Young Go-Getters… on their college campuses. Using modular wall structures and seating cubes, we transformed our footprint from morning to afternoon to late night giving consumers a place to hang out and explore.
Campaign: because I can.
hustling to class? we got you. ready to go out? you’re good. wiped out from last night? say no more.
why? because I can.
Creative Director: Ariel Zuckerman | Art Directors: Gina Moyer & Jack Bridson