In celebration of Netflix’s premier western series, Godless, a pop-up General Store was created for a three-day fully-immersive consumer experience, bringing the story’s female-centric “wild west” motif to life – right in the heart of New York City. Featuring strong, self-made female artisans, the General Store introduced bespoke creations inspired by the same grit and tenacity that the women of La Belle are known for, proving “The Frontier is Female”.
To facilitate this authentic experience, we managed the design and production of the SoHo storefront, built relationships with the artisans, and developed the interactive programming.
Creative Direction, Design Direction & Graphic Design: Ariel Zuckerman | Art Direction & Environmental Design: Marilyn Duellman
GODLESS Official Trailer (HD) Jeff Daniels Netflix Western Series SUBSCRIBE for more TV Trailers HERE: https://goo.gl/TL21HZ It is a fearful thing, to love w...
