1S9A9586 (1).jpg

bulletproof pop-up experience

Bulletproof launched their first-ever pop-up experience in New York City at 83 Mercer St in SoHo. The lifestyle brand, which is widely known for the popular Bulletproof Coffee, collagen protein product line and more, is dedicated to helping consumers feel stronger and sharper through the use of science-based content, food and beverages. While at the pop-up, everyone was invited to experience what it means to be Bulletproof with product sampling and activations that will unleash your unlimited human potential.

Design Direction & Graphic Design: Ariel Zuckerman | Environmental Design & Art Direction: Andrea Lopez