Overview: With so many brands activating at SXSW in 2018, it was important that Diet Coke owned a unique element within the landscape of activations. By owning flavor experiences and showcasing the flavor personalities by highlighting each of Diet Coke’s passion points we created a memorable, brand-reappraising experience - the house of because.
Thematic: Highlighting the world of Diet Coke from base to new flavors & their personalities tied to passion points.
Strategy: Create a synergistic consumer facing experience at one of the most influential, buzz-worthy, city takeover festivals as a sequel to the PR influencer launch event in NYC.
Creative & Design Direction: Ariel Zuckerman | Art Direction: Claire Olson