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ben & jerry's cereal splashback

We created an experiential activation to launch Ben & Jerry’s Cereal Splashback flavors on National Cereal Day. We were tasked us to create a simple, innately shareable, unforgettable stunt that got media, Ben & Jerry’s fans and their friends talking about the new cereal milk ice cream flavors. The fun & premium stunt included an interactive cereal bowl ball pit, 2 photo & social sharing experiences, and product sampling.