Event Overview: Come on Barbie, let’s go party! On July 14, 2023 we turned La La Land into Barbie Land to celebrate the launch of NYX Professional Makeup’s latest collaborative collection with Barbie the Movie. A global group of approx. 400 influencers and creators turned up the Ken-ergy at the ultimate Barbie party, sampling products in the vanity vault, strutting their stuff on the disco catwalk, and dancing the night away on West Hollywood’s Mondrian rooftop.
Creative & Design Direction: Ariel Zuckerman | Environmental Design: Susan Houmes | Graphic Design: Joanne Zhang Creative Strategy: Mary Kate Cunforto & Julia Scaglione