Event Overview: On March 29th 2023 at Flat Factory in DTLA, Urban Decay hosted nearly 400 influencers & creators at the ultimate street-meets-gallery after dark launch party for the new 24/7 INKS Liquid Liners. With custom shaken cocktails served from an illuminated bar to a product education gallery featuring hand sculptures to LA’s best food trucks to content-worthy photo experiences and decor guests were immersed in a space where they could max out on self expression. One of the top Female DJs in the US, Storm the DJ, laid tracks for all to dance and vibe-out to and a special surprise performance by Rico Nasty brought the house down. Guests ended the night taking gifts bags full of 24/7 INKS products from the gifting display.
Creative & Design Direction: Ariel Zuckerman | Environmental Design: Morgan Purtell | Graphic Design: Joanne Zhang | Creative Strategy: Mary Kate Confuorto, Nour Fawaz, Katrina Troy